Разработка • Brandwatch Blog • 14 июля 2022 г. 10:06

Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom. There is now no shortage of...... читать далее

Разработка • Brandwatch Blog • 6 июля 2022 г. 23:00

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish t...... читать далее

Разработка • Brandwatch Blog • 4 июля 2022 г. 9:00

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no...... читать далее

Разработка • Brandwatch Blog • 4 июля 2022 г. 8:30

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in...... читать далее

Разработка • Brandwatch Blog • 15 июня 2022 г. 13:29

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using...... читать далее

Разработка • Brandwatch Blog • 1 июня 2022 г. 9:48

The number of social media conversations happening at any given time is massive. They ebb and flow with the news and cover any and all topics. From grandparents sharing local, old photos on Facebook groups to endless pop culture debates on Reddit. So...... читать далее

Разработка • Brandwatch Blog • 26 февраля 2022 г. 11:59

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. At the time we were promoting a guide on community management, and he took a rather interesting approach on the wording o...... читать далее