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IT-блоги Блог Yoast.com

SEO Yoast.com 1 июля 2022 г. 13:32

With the 20th birthday of Google News coming up, Google launched a new version of Google News last week. Barry Adams, the news SEO specialist, sheds light on the new look of Google News in this post. What are the exact changes, and what does it mean...... читать далее

News SEO

SEO Yoast.com 30 июня 2022 г. 12:58

If you’re a content creator, you’ve probably considered using a content AI tool to help you write. After all, these tools can be extremely helpful in generating ideas and getting your creative juices flowing. But is it really a good idea...... читать далее

Blogging Content SEO

SEO Yoast.com 29 июня 2022 г. 15:32

Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the f...... читать далее

Crawl directives Technical SEO

SEO Yoast.com 28 июня 2022 г. 7:42

Over the last couple of months, there’s been a lot of talk about a new protocol called IndexNow. This new protocol automatically notifies search engines that support it about all the updates on your site. While initially skeptical about this developm...... читать далее

Bing Crawl directives Technical SEO

SEO Yoast.com 28 июня 2022 г. 7:36

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching an IndexNow integration, expanded our crawl settings with advanced features, and added a WordP...... читать далее

Software releases and updates Yoast SEO Yoast SEO Premium

SEO Yoast.com 23 июня 2022 г. 13:00

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fas...... читать далее

Crawl directives Technical SEO

SEO Yoast.com 22 июня 2022 г. 8:08

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to thi...... читать далее

Ecommerce SEO Shopify WooCommerce

SEO Yoast.com 21 июня 2022 г. 13:03

If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your b...... читать далее

Content SEO Internal linking Website Maintenance

SEO Yoast.com 16 июня 2022 г. 15:19

More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed blo...... читать далее

Schema.org WordPress

SEO Yoast.com 14 июня 2022 г. 13:58

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global id...... читать далее

Ecommerce SEO WooCommerce

SEO Yoast.com 14 июня 2022 г. 7:38

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find o...... читать далее

Software releases and updates WooCommerce Yoast SEO Yoast SEO Premium

SEO Yoast.com 9 июня 2022 г. 13:27

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or e...... читать далее

Content SEO Ecommerce SEO SEO copywriting

SEO Yoast.com 8 июня 2022 г. 12:18

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain...... читать далее

Content SEO Keyword research SEO copywriting Site structure

SEO Yoast.com 7 июня 2022 г. 14:24

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during t...... читать далее

Ecommerce SEO User eXperience (UX)

SEO Yoast.com 2 июня 2022 г. 14:14

Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a...... читать далее

Content SEO Twitter

SEO Yoast.com 31 мая 2022 г. 7:56

One of the most important aspects of SEO is optimizing the crawlability of your site. Search engines have near-endless resources, so they have the power to crawl everything they find — and they will. But, that is not the way it should be. Almos...... читать далее

Software releases and updates Yoast SEO Yoast SEO Premium

SEO Yoast.com 30 мая 2022 г. 11:24

The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks tr...... читать далее

Ecommerce SEO Testimonials User eXperience (UX)

SEO Yoast.com 25 мая 2022 г. 8:12

It’s only been 4 months since the previous major release but we’re already excited to welcome WordPress 6.0. Of course, as with every other major release, you can expect loads of loads of improvements and exciting new features. This new v...... читать далее

Gutenberg WordPress

SEO Yoast.com 24 мая 2022 г. 13:37

We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking f...... читать далее

Content SEO Video SEO

SEO Yoast.com 19 мая 2022 г. 10:18

As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products pro...... читать далее

Ecommerce SEO