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IT-блоги Блог distilled.net


SEO distilled.net 8 июня 2022 г. 9:18

Often, the secret to campaign success is planning and executing a full-funnel strategy – knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, as they’re an effective way to increase aware...... читать далее

Marketing Strategy

SEO distilled.net 24 мая 2022 г. 17:45

Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance to provide feedback directly to Google’s product team...... читать далее

Paid Search

SEO distilled.net 23 мая 2022 г. 15:10

The key to maintaining profitability on Amazon is to drive efficiencies in your supply chain and finances. While you may have a strong grasp on your negotiated terms and costs, unexpected fees in the form of chargebacks and shortages are a common cha...... читать далее

Amazon Molzi

SEO distilled.net 10 мая 2022 г. 11:04

Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler’s Bangalore headquarters represents our’ second office in APAC following the opening of t...... читать далее

Brainlabs News

SEO distilled.net 9 мая 2022 г. 16:40

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize you...... читать далее

Data Analytics SEO

SEO distilled.net 6 мая 2022 г. 14:56

Managing, planning, and executing campaigns is a team sport –  it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your marketing team and/or agency. When done correctly...... читать далее

Culture Marketing Strategy

SEO distilled.net 5 мая 2022 г. 16:14

We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a stir in the SEO industry, but in my opinion the v...... читать далее

SEO AI Machine Learning seo

SEO distilled.net 3 мая 2022 г. 10:55

Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, Instagram, YouTube and Snapchat, Fanbytes has carved o...... читать далее

Brainlabs News

SEO distilled.net 27 апреля 2022 г. 16:56

The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision.  And yet, according to a report from Gartner Inc., 63% of marketers sti...... читать далее

Data Analytics Google Marketing Platform Marketing Strategy Technology

SEO distilled.net 22 апреля 2022 г. 13:43

This is HUGE! Our peers have voted us as their most admired agency for the second year running in The Drum’s UK Digital Agency Census 2022. It’s always great to get awards but it’s a special honour being recognised by fellow markete...... читать далее

Brainlabs News

SEO distilled.net 22 апреля 2022 г. 10:44

Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK retail client, the ad variation informed by behavioural i...... читать далее

Paid Social

SEO distilled.net 12 апреля 2022 г. 17:40

As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of SEO work. That puts a lot of pressure on marketers...... читать далее

SEO

SEO distilled.net 2 марта 2022 г. 16:00

(This article is part of a full report which can be accessed here) In the past 10 years advertisers have built – and moved – media, data and technology capability in-house. In doing so, they have reinforced their role as the ‘stewards of media’. In 2...... читать далее

Marketing Strategy

SEO distilled.net 2 марта 2022 г. 10:12

We have seen a lot of news in the privacy space in the last few weeks. We look at the stories, what they mean and how advertisers can react.  The stories: Last month, Austria’s data protection authority ruled that a local web publisher’s impleme...... читать далее

Data Analytics Marketing Strategy

SEO distilled.net 16 февраля 2022 г. 19:40

We’re thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency’s existing presence across the region. Fernando arrives at Brainlabs with extensive experience across the media industry in LATAM havi...... читать далее

Brainlabs News

SEO distilled.net 24 января 2022 г. 14:32

There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data s...... читать далее

Data Analytics Google Marketing Platform Programmatic

SEO distilled.net 21 декабря 2021 г. 18:07

These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we are facing changes to our industry that are exciting...... читать далее

Marketing Strategy

SEO distilled.net 21 декабря 2021 г. 6:17

As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of course, picked supply chain (or whatever health challen...... читать далее

Future of Digital amazon ecommerce retail

SEO distilled.net 21 декабря 2021 г. 6:03

These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we are facing changes to our industry that are exciting...... читать далее

Future of Digital Paid Media

SEO distilled.net 16 декабря 2021 г. 17:31

Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition. It’s our fourth acquisition this year and our second in North America as we continue to expand our capabilities for our existing and future clients. Br...... читать далее

Brainlabs News