Материалы по теме 'brand-strategy' | DevsDay.ru

IT-блоги Материалы по теме 'brand-strategy'

IT-блоги Материалы по теме 'brand-strategy'

Дизайн UX Planet 17 декабря 2020 г. 13:13

Or, Why You Need Professional DesignEver wondered why some companies spend a lot of time, effort and money on brand designers, UX/UI designers and on designers who handle all the marketing stuff? Basically, they put in a lot of their hard-earned mone...... читать далее

design-thinking customer-engagement brand-strategy customer-experience business-strategy

Дизайн UX Planet 16 ноября 2020 г. 8:37

Or, How to Nail that thing called Digital MarketingEver since marketing has become a buzzword and a key to getting many customers, human psychology has been dissected and carefully laid out so as to understand how brands can hook onto its no-longer-c...... читать далее

marketing design content-marketing brand-strategy design-led-marketing

Дизайн UX Planet 11 июня 2020 г. 17:39

Intro GIF for Uber’s 2018 rebrand via UnderConsiderationAt Aesthetic, we’ve advised 100’s of companies on their design strategy. A common question we get is, “When should I rebrand my company?”As an early-stage company, it’s easy to defer investing i...... читать далее

startup-lessons brand-strategy marketing branding design

Дизайн UX Planet 3 мая 2020 г. 18:19

It’s really surprising how many clients come to us with a similar experience around finding a name for their startup, they find it really hard. Having gone through this process ourselves, we admit it is not the easiest thing to do, however, don’t get...... читать далее

branding tech brand-strategy entrepreneurship startup

Дизайн UX Planet 1 апреля 2020 г. 20:11

Brands Still Matter — Brandless Boom to BustNot long ago, a rumor spread. Big brands were dying. Out of touch and overpriced, their gaudy packaging smeared like the greasepaint of forgotten fame. The public fawned for a new star, a stark white square...... читать далее

marketing brand-strategy branding

Дизайн UX Planet 16 октября 2019 г. 21:09

Briefing with Customer Experience: How marketers can change the way they brief agencies and maximize each touch pointBy Melati Belot, Director of Client Engagement, YMLCustomer Experience is today’s strongest proof point or expression of a brand.That ...... читать далее

agency brand-strategy purpose customer-experience marketing