Service Design Marathon. How to design solutions, when persona is “everyone”? | DevsDay.ru

Service Design Marathon. How to design solutions, when persona is “everyone”?



Designing services for the public sector, as well as for universal banks, can be a challenge: due to their service profile, they don’t always have the luxury of defining a narrow audience to design for but need to take into account needs of a broad spectrum of customers. The case study will discuss the practical challenges of service designers working with such organisations and provide examples of solutions on how to address working with personas and defining customer’s jobs-to-be-done when designing for “everybody”.

Jana specializes in building up and scaling corporate innovation capabilities, as well as in hands-on problem solving concerning internal and customer-facing processes. Jana has more than 10 years’ worth of track-record as a consultant, as well as an in-house service designer. During her career, she has worked with organizations such as SEB, Luminor, Telia, Daimler, G4S, Volvo Trucks, Santander Totta and others. She holds a PhD in Service Design while continuing her research in the field at TalTech University. Tallinn University of Technology.

Join our marathon to learn about best practices in creating innovative human-centred services for customers, users, citizens.

Service designers from all over the world share their experience and will be happy to answer your questions! The minimum of the theory — the maximum of practice! Main event: www.facebook.com/events/544793806223212

Please share the event so that more people learn about human-centred design applications!

Facebook
Registration


События в IT

Тэги

вебинар дизайн

Designing services for the public sector, as well as for universal banks, can be a challenge: due to their service profile, they don’t always have the luxury of defining a narrow audience to design for but need to take into account needs of a broad spectrum of customers. The case study will discuss the practical challenges of service designers working with such organisations and provide examples of solutions on how to address working with personas and defining customer’s jobs-to-be-done when designing for “everybody”. Jana specializes in building up and scaling corporate innovation capabilities, as well as in hands-on problem solving concerning internal and customer-facing processes. Jana has more than 10 years’ worth of track-record as a consultant, as well as an in-house service designer. During her career, she has worked with organizations such as SEB, Luminor, Telia, Daimler, G4S, Volvo Trucks, Santander Totta and others. She holds a PhD in Service Design while continuing her research in the field at TalTech University. Tallinn University of Technology. Join our marathon to learn about best practices in creating innovative human-centred services for customers, users, citizens. Service designers from all over the world share their experience and will be happy to answer your questions! The minimum of the theory — the maximum of practice! Main event: www.facebook.com/events/544793806223212 Please share the event so that more people learn about human-centred design applications! FacebookRegistration
2020-04-27T00:00:00.0000000
2020-04-27T00:00:00.0000000
Service Design Marathon. How to design solutions, when persona is “everyone”?
?.Trim()
Service Design Marathon. How to design solutions, when persona is “everyone”?
, .