Jesse will approach this topic from two perspectives. He’ll begin by presenting the values that service design thinking and techniques can deliver to start-ups and innovators, while also discussing some of the inherent challenges and conflicts. He’ll then discuss how service designers can find opportunities working in this space.
Jesse is an expert-level independent service designer, with thirteen years’ experience in the field. In addition, he has been an interaction designer, customer experience consultant and design strategist since 1998, having worked in London, Düsseldorf and Sydney. He’s now based in Amsterdam and works for clients nationally and internationally.
Jesse’s work includes a wide range of global brands, including ING, ABN AMRO, Rabobank, Yara, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government. He has specific expertise in service design for the financial sector and for start-ups and innovation contexts, as well as being a coach, trainer and workshop facilitator.
Alongside his own consultancy activities, Jesse is Senior Vice President of the global Service Design Network (SDN), Editor-in-Chief of its journal, Touchpoint. He is also accredited as a “Service Design Master Trainer” and co-founder and Head of Training of the SDN Academy.
Jesse regularly organizes and speaks at national and international events for the service design community, contributes to the development of the service design discipline through his writing and interviews. He runs a Meetup of 1,000+ service designers across the Netherlands, and represented the entire discipline of service design at the 2017 World Design Summit and 2019 Design Declaration Summit, having established partnerships between the SDN and other international design organizations to elevate the role and recognition of design — and service design — world-wide
Join our marathon to learn about best practices in creating innovative human-centred services for customers, users, citizens.
Service designers from all over the world share their experience and will be happy to answer your questions! The minimum of the theory — the maximum of practice! Main event: www.facebook.com/events/544793806223212
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