The first main goal of a business owner is to launch an idea, test it, and get feedback as soon as possible. But what is next?
When you already have a product, technology, or service that is ready to be sold to millions. How to create a brand that will bring more value and be understandable to the user? What kind of design is appropriate for your company?
🔹 Difference between Brand and Branding. Why we mess up it?
🔹 Why should a design team be involved in Positioning and Strategy steps?
🔹 Why does a brand need to have a Social Mission. What to do, if it doesn’t sound from your soul. Ordinary or Extraordinary. How not to be like your competitors but to play in your industry’s rules?
🔹 Big changes, big risks. Why are some companies afraid to change color, when others change even naming.
🔹 How to be not too trendy and change design each year?
🔹 What the design system consists of? What should you know before hiring a design team?
🔹 Who cares about business cards? Where does the brand actually live? An important element that you will need.
🔹 You can’t use the same template all the time. How to maintain and develop brand visuals?
🔸 Lera Shaposhnikova — creative director, founder, and brand designer of Orchidea Agency.
Orchidea is a branding design agency working with sustainable brands that care about people & the planet. That is consulting, create, and support visually attractive brands and work with modern social culture.
Lera has experience with more than 80 brands and she has been in the design industry for over 7 years. She’s worked with Black Coffee, Norba, Art-zavod Platforma, Letsbar, Giftmall, Public Kitchen, Indposhiv Bespoke House, Frank Wines, Litkovskaya, Matter Labs and so on.