In digital marketing, memes have become an attractive tool for engaging an online audience. Memes have an impact on buyers’ and sellers’ online behavior and information spreading processes. Thus, the technology of generating memes is a significant tool for social media engagement. We collected a new memes dataset of ∼650K meme instances, applied state of the art Deep Learning technique — GPT-2 model towards meme generation, and compared machine-generated memes with human-created. We justified that MTurk workers can be used for the approximate estimating of users’ behavior in a social network, more precisely to measure engagement.
💜Andrew Kurochkin, andrewkurochkin.com “My current professional activity combines enterprise data engineering and data science consultancy. In-depth knowledge of technologies makes my vision pessimistic enough to balance my enthusiasm about the scientific frontier. Overall I’ve been coding and selling my expertise since 2011, 9 years for now. The most enjoyment for me is to maximize systems efficiency and to evoke emergence in systems. I’m joking a lot, so be ready to have fun. M.S. of Data Science, Andrew.”
In digital marketing, memes have become an attractive tool for engaging an online audience. Memes have an impact on buyers’ and sellers’ online behavior and information spreading processes. Thus, the technology of generating memes is a significant tool for social media engagement. We collected a new memes dataset of ∼650K meme instances, applied state of the art Deep Learning technique — GPT-2 model towards meme generation, and compared machine-generated memes with human-created. We justified that MTurk workers can be used for the approximate estimating of users’ behavior in a social network, more precisely to measure engagement.
💜Andrew Kurochkin, andrewkurochkin.com“My current professional activity combines enterprise data engineering and data science consultancy. In-depth knowledge of technologies makes my vision pessimistic enough to balance my enthusiasm about the scientific frontier.Overall I’ve been coding and selling my expertise since 2011, 9 years for now. The most enjoyment for me is to maximize systems efficiency and to evoke emergence in systems.I’m joking a lot, so be ready to have fun.M.S. of Data Science, Andrew.”
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