If business is the strategy around making something people want, branding is the vessel for showing people what that idea looks, feels, sounds, smells, and tastes like. Your brand is, by far, the most important function of growing your business, and it’s also one of the most difficult pieces of a company to get “right.” In this session, Jessica Korthuis, Founder & CEO of Sohuis, two-time entrepreneur and global brand strategist, will be covering how you can take advantage of the market changes that have happened as a result of the Coronavirus to build and expand your brand's impact, growth, and profitability. Jessica will be sharing 6 successful components to all successful global brand strategies, and she’ll shine light on how any type of business can pivot and reposition their brand. If you're unsure of where to take your brand next and how to pivot, this session is a must-attend.
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Организатор: Moscow Startup Founder 101
Startup Founder 101 brings together aspiring and experienced tech entrepreneurs to discuss, meet, and collaborate to build great new startups, and to push the local startup ecosystem forward.<br><br>This group hosts numerous free events throughout the year where you can learn the best practices of starting a company from people who have been there and done that. You’ll have the opportunity to meet local founders and investors, exchange ideas with experts, get feedback on your idea, participate in startup workshops, and more.<br><br>Typical startup event topics include:<br>• Coming up with a strong startup idea<br>• Startup legal basics<br>• How to pitch your startup<br>• Starting a company without quitting your day job<br>• How to raise funding for your startup<br>• And much more!<br><br>Join the group to be invited to our next event!